Why love Media?
In the Sci-Fi film called The Matrix, the main character Neo goes about his everyday life until one day he meets Morpheus who offers him a choice of two pills: the red pill and the blue pill. Morpheus tells Neo that the red pill will free him from the dream world he is currently living in and allow him to escape to the ‘real world’. Taking the blue pill will allow Neo to remain blissfully ignorant of the constructed reality he lives in. If you study Media, you are choosing the red pill. You are choosing to become consciously aware of the Media’s roles in constructing ‘reality’ for you, in presenting a version of the truth that will not be telling us the whole story. If you study Media you will escape to the ‘real’ world, and become a media-savvy individual who questions rather than accepts the messages that the media bombards us with.
Big Ideas in Media
At Key Stage 4 Media Studies is based around four very big ideas which are common to all media products: Media Industries (the businesses and companies who are involved in the production of media products); Media Audiences (the specific groups of people that a media product is aimed at); Representation (the messages that a media product communicates about people, places or events) and Media Language (how features such as colour, sound, costume and props communicate meaning).
At Key Stage 5 Creative Digital Media Production focuses on the three big ideas in media production: pre-production (the planning that goes into the creation of a media product); production (the process of creating the raw material for a media product); post-production (the process of combining this raw material into the final, flawless media product). Not only will students develop a theoretical understanding of these three big ideas, but they will also become actively engaged with them through the production of their own short horror film.
Why study Media?
The media bombards us with messages about the world, the people in it (and our own place in that world). But what if the messages that we receive from the internet, social media, TV, etc only tell us half of the truth? Media Studies allows students to look beyond the images, the words, the colours and the music that make up media products and to identify the messages encoded in these visual and auditory elements. It empowers students to recognise why these messages are being communicated and how the audience is expected to respond to these messages. The Media is gaining more and more power in telling young people how to behave, how to look, what is ‘right’ and what is ‘wrong’, what is ‘cool’ and what is not. The study of Media provides young people with the knowledge and skills to recognise these messages as versions of the truth that they have the power to accept or reject.